Private label products are manufactured by one company to be sold on the marketplace under other company’s manufacturer. In clothes business, white label products they’re clothing using a label exclusive to a shop or a series of stores. These garments can be made by retailer’s in-house designers or from outside manufacturers. There are lots of fabric services available these days. One of these support is that of personal tagging.
The companies engaged in providing private labels, help the retailers in customizing their clothes lines for their specific groups of customers. The shops know their target market and its requirements through constant research. In fact, a number of them have their own product analysis facilities that speak to shoppers about their own current and future demands.
Consumers get to select superior clothing at much lower prices as compared to manufacturers’ established brands and that also without needing any discounts or promotional pricing. To remove all doubts regarding quality, some shops keep others brands too with their private labeled clothing.
When the clients compare the two and see that they can save also get equivalent and occasionally greater quality, they prefer to purchase the private labeled clothing. Moreover, the merchant’s name or symbol assures that the product fulfills the merchant’s quality specifications and standards.
Even though the concept of private labeling was more prevalent in food products and other health & beauty products and it is relatively new to the private label garments business, yet it is making big within this sector, growing day by day. More and more store brand clothes lines are anticipated within this calendar year 2009.