Global Influencer Marketing Market was valued at USD xx Bn in 2019 and is expected to reach at USD xx Bn by 2027 at a CAGR of xx% over forecast period 2020-2027.
Global Influencer Marketing Market
The report covers an in depth analysis of COVID 19 pandemic impact on Global Influencer Marketing Market by region and on the key players revenue affected till April 2020 and expected short term and long term impact on the market.
Global Influencer Marketing Market Dynamics:
Influencer marketing is an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Influencer marketing has been proven to be an effective marketing channel time and again. Therefore, just like it makes sense to have a dedicated person for content marketing, it would make sense to have a dedicated person for influencer marketing. Various factors such as customers’ shift toward video-based content, increase in adoption of Ad-Blocking software, rising need for brands and agencies to foster deeper connections with consumers and technological proliferation in advertising practices are driving the global influencer market over forecast period. Furthermore, ongoing innovations, including virtual influencers, are expected to create lucrative opportunities for market over forecast period.
However, factors such as lack of capabilities to measure campaign effectiveness and increase in the number of fake followers are restraining the market growth over forecast period.
Global Influencer Marketing Market is segmented by components, applications, organization sizes, by end users and by geography. By application, search and discovery application held 34.43% of market share in 2019 and is expected to keep its dominance over forecast period. The rising demand from companies to collaborate with influencers to drive their digital advertising campaigns over forecast period. Additionally, search and discovery function empowers marketers to filter influencers based on several aspects such as historical content and past performance, audience demographics, influencer follower engagement rate and count.
By organisation size, large enterprises held 58.98% of market share in 2019 and is expected to keep its dominance over forecast period. Marketing products and services by influencers enable large corporations to build greater trust as compared to traditional promotion methods. Influencer marketing also aids in getting higher Return on Investment (RoI) and better Search Engine Optimization (SEO). Large enterprises are expected to adopt the platform as it helps to grow the social media following and build customer relationships.
By geography, market is segmented into North America, APAC, Europe, MEA& Africa and Latin America. Among all of these North America is dominating the global market with xx% of market share in 2019 and is expected to keep its dominance over forecast period. The companies in North America are exploring influencer marketing to its full potential as compared to APAC and Europe region. This factor is expected to create lucrative opportunities for marketers over forecast period. North America is followed by Europe and APAC. Europe is expected to hold xx% of market share over forecast period. Various factors such as rising adoption of blog-based marketing on account of greater creative freedom, online magazines are teaming up with well-established bloggers, rising number of inbound leads due to the adoption of influencer advertising are expected to drive the market growth in this region. APAC is expected to hold xx% of market share over forecast period due to increasing population, connected devices, and active users of social media.
Report covers in depth analysis of key development, marketing strategies and company profiles of market leaders, potential players and new entrants. Some of the key players covered in this report are IZEA (US), HYPR (US), Traackr (US), InfluencerDB (Germany), Launchmetrics (US), Julius (US), Klear (US), Upfluence (US) and AspireIQ (US) among others. These key players are adopting various organic and inorganic growth strategies such as merger & acquisition, expansion, joint ventures, collaborations, patent, new product launches, collaborations, patent etc. to increase their regional presence and business opeartions. Among all of these companies HYPR (US) is dominating the global market. They have developed our platform to help marketers to identify the ROI of influencer marketing. They have partnered with hundreds of Fortune 500 brands and top PR and marketing agencies to deliver tightly targeted campaigns to industries such as travel, beauty, entertainment, fashion and more.
The objective of the report is to present a comprehensive analysis of the Global Influencer Marketing Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analysed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding Global Influencer Marketing Market dynamics, structure by analyzing the market segments and project Global Influencer Marketing Market. Clear representation of competitive analysis of key players by price, financial position, Product portfolio, growth strategies, and regional presence in the Global Influencer Marketing Market make the report investor’s guide.
Scope of Global Influencer Marketing Market
Global Influencer Marketing Market Segmentation by component
Global Influencer Marketing Market Segmentation by applications
• Search & Discovery
• Campaign Management
• Influencer Relationship Management
• Analytics & Reporting
• Compliance Management & Fraud Detection
• Others (Workflow automation, time management, and third-party integration)
Global Influencer Marketing Market Segmentation by organization sizes
• Large Enterprises
Global Influencer Marketing Market Segmentation by end user
• Fashion & Lifestyle
• Agencies & PR
• Retail & Consumer Goods
• Health & Wellness
• Banking & Finance
• Travel & Tourism
• Others (Gaming and Pet)
Global Influencer Marketing Market Segmentation by Region
• North America
• MEA& Africa
• Latin America
Global Influencer Marketing Market Major Players
• IZEA (US)
• HYPR (US)
• Traackr (US)
• InfluencerDB (Germany)
• Launchmetrics (US)
• Julius (US)
• Klear (US)
• Upfluence (US)
• AspireIQ (US)
• Mavrck (US)
• Onalytica (UK)
• Lumanu (US)
• Lefty (France)
• Linqia (US)
• Social Beat (India)
Maximize Market Research provides B2B and B2C market research on 20,000 high growth emerging technologies & opportunities in Chemical, Healthcare, Pharmaceuticals, Electronics & Communications, Internet of Things, Food and Beverages, Aerospace and Defense and other manufacturing sectors.
Name: Vikas Godage
Organization: Maximize Market Research Pvt.Ltd.Pune
Email: [email protected]
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